Address: 13 Stamford Road
#B1-28 Capitol Piazza
Contact: +65 6384 2598/ 6384 2568
Chasing after big dreams
Not all successful business owners start their company with what they know best. In the case of Simply Aesthetics, its team, including its Marketing Director (MD), came from a purchasing and procurement background. Armed with a high degree of knowledge of medical supplies, the team moved onto the retail side and set up Simply Aesthetics, an aesthetics clinic offering top-notch customer service one would normally expect from a beauty salon.
Simply Aesthetics targets the middle to high-end market and positions itself as a luxury brand. As you set foot onto its premises, all eyes will be on the elegant renovation, the golden palette, as well as other details in its design and service, such as its selection of fine teas served to all visitors. The MD stresses that other providing excellent service, they want customers to enjoy a spa-like experience at the location.
Like many of its counterparts in the beauty industry, Simply Aesthetics faces the issue of rather high rent and being a part of Capitol Piazza, Singapore’s newest luxury shopping mall. Traffic was scarce in the beginning and The Management spent a large amount of time and expenses on marketing the brand online and offline. Personalities are invited to review their services and share their experiences with their followers. The Management also credits social media to contributing to their success.
When asked about their unique edge, The MD believes that this 1-year old location “fills the gap between existing aesthetics clinics and beauty salons.” The brand differs from solely offering “quick fix” treatments like Botox shots; rather, they aim to provide long-term beauty advice to customers in a luxurious setting recalling a 5-star spa resort experience – all within the comforts of a shopping mall in the city.
Like other contenders in the industry, Simply Aesthetics is facing similar challenges in manpower. The service they provide requires a lot more technical training than a normal salon employee would, which adds to the degree of difficulty they have in recruiting the team. Along with ensuring employees are remunerated with a higher-than-average salary and other perks, the brand has a training manager who instil a sense of commitment in their day-to-day work, on top of being results and goal-driven. The Management admits to “already feeling” the downturn in the economy, but is confident that as long as great service and strong, consistent marketing is in place, their company will be able to weather this economic storm.
The successful business is looking to expand at the rate of one branch per year. In view of their success, we asked the MD what advice he would have for young entrepreneurs. “Dream big and do not give up,” he said. To add to it, he concurs that being able to enjoy his work is a big part to being committed to achieve more.