Antz Automobile Pte Ltd
1) Premier @ Kaki Bukit
8 Kaki Bukit Ave 4
#02-45, Singapore 415875
Contact: +65 6445 5445
2) Enterprise Hub
48 Toh Guan Road East
Contact: +65 6445 5665
When The Going Gets Tough, The Tough Gets Going
With his thirteen years of excellent performance in the automobile industry, Anthony was delighted to hear that he would be offered a managerial position. Alas, that opportunity was denied as the human resource department pointed out that he lacked the academic qualifications. While Anthony recognized that academic qualifications are important, he was disappointed that he had reached a saturation point for his career. This episode became a key turning point in his life, he decided that the lack of academic qualifications is not going to hold him back in advancing his career in the automobile industry. With good attitude and up-to-date knowledge and skills, he believed that he could reach new heights in the automobile industry and thus, decided to start his own vehicle servicing workshop, Antz Automobile.
There were many challenges as Anthony embarked on his new journey. He had limited capital and had to find ways to minimize costs so that the bulk of the capital is spent on outfitting the workshop with the best capabilities. Anthony had to compromise on other issues, such as the location of the workshop. While most of the workshops are located on the first four floors of Toh Guan Enterprise Hub, he had to settle for a space located on the eighth floor as the rent was the cheapest. The workshop’s isolated location meant that he had to work twice as hard to attract customers.
Fortunately for Anthony, he was able to leverage the vast network of clientele he had built over the years. When customers heard that their trusted advisor had set up his own workshop, they supported him. Within 6 months, with strong customer support and rave reviews, Anthony took another leap of faith and started a second branch in the east side of Singapore. While Antz Automobile is thriving today, it was a hard battle to get here. When Antz first started, there was only one employee, Sulaimi. He was an ex-colleague of Anthony’s who believed in Anthony’s dream and left his previous job to join him. Together, they worked till 11pm each day, 6 days a week.
Antz Automobile is a success today because of two factors. Firstly, it has targeted a niche market of servicing French car brands, such as Peugeot and Citroën. Each specialist has at least ten years of experience in automobile servicing and repair, with expertise in French car brands. Secondly, all specialists strongly believe in providing the highest level of service standards to the best of their abilities. With the core values of providing honest and value-for-money services, Antz was able to earn customers’ trust and rave reviews.
To entrepreneurs keen on starting their own business, Anthony’s advice is short and sweet: “Never fail to try”. Success won’t come overnight and entrepreneurs need to understand that things may go wrong but if they work hard and don’t give up, there’s light at the end of the tunnel.